Think of it as the ultimate guide to Instagram Highlights covers design for business. There will be a full tutorial on how to design eye-catching covers for your Instagram Highlights, lots of tips and best practices, inspiration and examples from some top brands, and cover some of the biggest problems and errors that you might come across - and how to resolve them! Learn how to post on Instagram to encourage more engagement to perfect your strategy even further.Do you want to use Instagram Highlights covers for business? In this post, I’ll explain everything you need to know about them, and how they work with Instagram Stories. With your Instagram Story covers optimized and your Highlights up-to-date, your profile may start to engage more visitors than before. No one wants to tap past hundreds of events that already happened before they can get information on actual upcoming ones. But if you’re using Highlights to promote new products or upcoming events, it’s crucial that you remember to keep the contents updated. That doesn’t mean your Highlight contents should never change. While your Instagram content can be timely when it’s published as a post or Story, Highlights are meant to be a little more evergreen. Pro tip: Keep your text under 10 characters long to ensure the full title is displayed. Get creative with these! Think about what keywords will grab your audience’s attention and inspire them to click, while also providing accurate context about what’s in the Highlight. Located right under each Instagram Story Highlight cover is a title for your Highlight. Keep in mind that polls and other Story stickers do still have a 24-hour expiration, so those Stories won’t be interactive once they’re in a Highlight. These could be the ones that get the most engagement from new profile visitors in the long run. Which ones got the most engagement? Those could be the most eye-catching or most helpful ones that your followers will want to return to in the future.Ĭurate the best Stories you have into your Instagram Highlights whenever it makes sense. Take a look at your Instagram Stories archive. This not only brings you more engagement, but also gets them to associate your brand with the value they’re getting. When you create value for your target audience, they may actually come back to your profile to review the information again. “Promos” highlight with promo codes for travel brands you’re doing affiliate marketing for.
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